Explore Shakespeare(TM)s Presentation of Lady Macbeth Essay

In the time Shakespeare was writing Macbeth there were many new ideas and concepts coming forward and the country was changing. There was growing tension between parliament and the King, resulting in many debates about kingship and what makes a good king and growing tension between Protestants and Catholics, resulting in plots and rebellion like the Gunpowder Plot of 1605. There were sharp divisions between rich and poor and society at the time was dominated by men. The church was very influential. Plays at the time often reflected political situations and taught moral lessons, and Macbeth, written in the early 1600s, echoes all the changes and tension present in the country at the time. In particular, Shakespeare focuses on the issues of kingship through Macbeth’s struggles to, and on, the throne but it is Lady Macbeth that demonstrates how women were perceived in the male-dominated culture and the links between good and evil that are subtly examined by Shakespeare throughout the play. The way that women were perceived in Shakespeare’s time is shown by widespread belief in witchcraft. Witches were believed to be women who had sold their soul to the devil in exchange for doing evil deeds. This suggests that women at the time could not be too powerful or independent and that women were maybe the inferior sex as they were easily coaxed into evil. The widespread belief in the supernatural is repeated often in Macbeth, often in the form of the three witches. The opening scene features the three witches hinting that there is lots of wrongdoing to come in the play. The three witches are also all women, showing that women were often behind evil-doing. How women were perceived and expected to behave is further suggested when Lady Macbeth receives Macbeth’s letter recounting his encounter with the witches. At the beginning of the scene Lady Macbeth is seen to be acting conventionally, reading a letter that has been sent by her husband whilst he is away in battle. This is how women were expected to behave – to wait patiently for their husbands to return and to care for the home and family. So far she is acting as any women should but after reading the letter, Lady Macbeth’s attitude quickly changes. Instead of acting conventionally, she begins to show more masculine traits. She thinks that Macbeth is â€Å"too full o’ th’ milk of human kindness to catch the nearest way† which is not how a conventional women would think. She is thinking of murder which would be too ruthless and brutal for a conventional woman to contemplate. This also shows that Lady Macbeth is taking the manly role rather than Macbeth, as Macbeth is described as being too kind, a trait that is more womanly than masculine. Her unconventional behaviour continues when she decides to persuade Macbeth to kill to fulfil the witches’ prophecies. â€Å"Hie thee hither, that I may pour my spirits in thine ear† she commands of the absent Macbeth. She is seeking to control Macbeth and give him orders, but wives of the time were expected to obey their husbands. There is also a suggestion that she is evil and supernatural, as she has ‘spirits’ to pour into Macbeth but this may be a suggestion that women were perceived as being manipulative. The letter itself is an important part in demonstrating what is going on inside the characters’ minds. The letter is written in prose; Shakespeare uses prose for low characters or character with an abnormal state of mind. This suggests that either Lady Macbeth or Macbeth are not thinking how they should, which links back to the fact that Lady Macbeth is acting eccentrically, or that they are planning to perform a low deed – the murder of King Duncan for their own gain. The language used by Lady Macbeth further suggests the mindset that she is in. She commands â€Å"come, you spirits that tend on mortal thoughts, unsex me here† which uses harsh and unpleasant language, showing how Lady Macbeth is acting. It is also in the imperative, so she is making an order which is not a feminine thing to do. Once Macbeth enters, Lady Macbeth takes control of the situation. â€Å"Look like the innocent flower, but be the serpent under’t† she commands Macbeth whom she should be obeying, not ordering around. The line itself is a biblical metaphor which brings in the idea that Lady Macbeth is like Eve in the Garden of Eden – she places temptation and evil in front of Macbeth which he otherwise would not have contemplated doing. Lady Macbeth takes complete control of the situation when she excluded Macbeth from any of the planning of the deed – â€Å"Leave all the rest to me†. She is not acting like a woman here as she is being stronger in spirit than a man and she is disobeying her husband. Lady Macbeth’s masculinity is further explored when she manipulates Macbeth into agreeing to the murder by questioning his masculinity. â€Å"When you durst do it, then you were a man†, she is saying that when he thought up the idea of killing the king he was being manly but now, when he is backing out of it, he is not. The idea that violence equates to masculinity is shown by Macbeth’s adoration of Lady Macbeth’s masculine qualities. After she says that she would have â€Å"dash’d the brains out† of a baby if she had said she would, Macbeth says â€Å"For thy undaunted mettle should compose nothing but males† as he believes that she is so masculine inside that she cannot even create anything feminine. Due to this, Lady Macbeth cannot be acting as a woman should be as violence and aggression were not feminine qualities. The language she uses in the scene is taunting as she is mocking Macbeth. She likens Macbeth to â€Å"the poor cat i’ the adage† making him an object of pity and stupidity and so ridiculing him and undermining his masculinity. A woman of the time should not be acting like this as they were expected to be obedient to the husband’s wishes and not to manipulate them as Lady Macbeth is doing. As Lady Macbeth says that she would dash a baby’s brain out, this brings to mind the idea of witches, as typical ingredients to a potion or spell may include objects from innocent children. It may have also been believed that witches stole and killed infants and as Lady Macbeth is willing to do so, it suggests that she is a like a witch. Her lack of a child with Macbeth might also have made her more willing to suggest that she would kill a baby as she would not have any maternal urges towards sheltering any babies. Macbeth goes to commit the murder whilst Lady Macbeth stays behind wondering how he is faring. At this point, Lady Macbeth can be said to act conventionally as she is waiting for her husband to return from doing an unpleasant act that was deemed unacceptable for women to do. Her streak of femininity is continued as she begins to worry. â€Å"Alack, I am afraid they have awaked† she says to herself showing that she is worrying about either the plan or Macbeth. If she is worrying about the plan failing, that could be argued to be a feminine trait as typically women worry more than men. If she is worrying about Macbeth and his safety, this would mean she is acting as a conventional wife as she is showing concern for her husband, as a wife should do. Some vulnerability is shown by Lady Macbeth as she tells of her reason why she could not have committed the murder herself. â€Å"Had he not resembled my father as he slept, I had done ‘t† she says, demonstrating that she has a feminine side as she was obviously fond of her father – affection being a feminine trait. Once Macbeth returns from the deed however, Lady Macbeth’s masculine traits return as she takes control of the situation to ensure their plan goes without a glitch. When Macbeth seems to regret killing Duncan, Lady Macbeth chastises him; when he thinks that the blood on his hands is a sorry sight she tells him â€Å"a foolish thought, to say a sorry sight† as she believes that it was not a bad thing to commit the crime. This means that she has returned to being masculine as a women would be shocked at the thought of murder and would be jolted by the blood on Macbeth’s hands. The idea of witchcraft comes up when Macbeth says he â€Å"could not say â€Å"Amen,† when they did say â€Å"God bless us!†. Being unable to say a prayer was said to be a sign of being bewitched, so Macbeth could be under Lady Macbeth’s spell as he is committing the murder against his will and it is only due to her manipulation that he is doing it. It could also be said that Lady Macbeth is acting like Eve as she has placed the temptation of a bad deed in front of Macbeth and coaxed him into doing it, like Eve did to Adam in the Garden of Eden. While she is trying to calm Macbeth she uses lots of imperative language. â€Å"Consider it not so deeply† she commands him. Once again it is Lady Macbeth doing all the commanding when it should be Macbeth that should be commanding her. Shakespeare uses stagecraft to show the audience Lady Macbeth’s contribution to the murder. She takes the daggers from Macbeth once he refuses to, showing the audience that she is in control and that she has an equal part in the murder as Macbeth and suggests that she will suffer the same consequences for the deed. After the murder has taken place, others find out that the king is dead. To protect both her and Macbeth, Lady Macbeth uses her femininity. With the others discussing the murder, she pretends she knows nothing of it and the horror of it makes her swoon; â€Å"Help me hence, ho!† she cries as she faints. Earlier on, Macduff had said that the news of the murder would kill a woman instantly, so Lady Macbeth is fulfilling this stereotype that women were unable to cope with bad news. This also helps to divert the suspicion from herself and her husband as it is showing the news of Duncan’s death is new to her. Her manipulation of the situation and of the men present shows how she may be perceived as evil as she seems to be innocent when she in fact is guilty. This links back to the perceptions of witches who would take normal human forms but be evil beneath the innocent faà ¯Ã‚ ¿Ã‚ ½ade. With the king murdered, Macbeth and Lady Macbeth take the throne. Their perceived superiority is shown by the use of the Royal ‘we’. â€Å"Ourself will mingle with society† Macbeth says to his guests at the banquet he throws in his honour, suggesting he perceives himself to be royalty, although it is not rightfully his. At this time, both Macbeth and Lady Macbeth are acting conventionally – he is being the perfect host, while she is behaving as a woman should, staying out of the way until her husband summons her. â€Å"Our hostess keeps her state, but in best time we will require her welcome† Macbeth says to his guests, suggesting that he is in control of what Lady Macbeth does. This shows that Lady Macbeth is acting as a wife of the time should be. Nevertheless, Lady Macbeth soon begins to act unconventionally when Macbeth begins to lose control of the situation and draws suspicion towards themselves of the murders that they have committed. As Macbeth hallucinates and believes he is seeing the ghost of Banquo, Lady Macbeth tried to persuade him into acting normally. â€Å"Are you a man?† she questions him, taunting his lack of masculinity at his fear of his own imagination. This is not how women of the time should be acting as they should be comforting their husbands rather than mocking them; it was their duty to care for the home and the family. Throughout the play, Lady Macbeth is shown as a strong and masculine character but after the murders, she begins to lose her mind. A doctor is summoned as she is sleepwalking; this is â€Å"a great perturbation in nature, to receive at once the benefit of sleep, and do the effects of watching†. This is saying that it is unnatural to sleep and walk and this links back to the idea of witchcraft. People who were bewitched or possessed would act unnaturally, suggesting that Lady Macbeth is bewitched. To show the audience that Lady Macbeth is losing her mind, Shakespeare changes the language that she uses. During her sleepwalking speech, Lady Macbeth talks in prose, rather than blank verse to show to the audience Lady Macbeth’s descent into madness. Shakespeare also employs stagecraft to show the audience what Lady Macbeth is feeling. While she is sleepwalking, she performs the action of washing her hands – ‘Yet here’s a spot†¦ Out, damned spot! Out, I say!’. This is to show the audience that she is trying to wash the blood off of her hands and so wash herself free of the guilt she feels for the murders. Through the entire play, Lady Macbeth is shown to have two sides, to have a seemingly innocent side and then to have a masculine, manipulative and evil side. With this manly and sinful streak, Lady Macbeth managed to influence her husband into committing crimes that he would not have committed on his own willpower. Because of this, Lady Macbeth could be said to be the one to blame for all the crimes that her husband committed; Macbeth can be said to be a â€Å"butcher† and Lady Macbeth his â€Å"fiendlike queen†. Rarely does Lady Macbeth act as women should act and this could be Shakespeare showing that women have an immoral and controlling side which they do not show.

Exetel presentation Essay Example

Exetel presentation Essay Example Exetel presentation Essay Exetel presentation Essay Asked why the experience was bad, why the experience was good. SLIDE 7 Role-based and product based controls and models could also be constructed In the workplace environment, studies by Chin et al 2007 and discussing their effectiveness an accessible control model with a healthy system architecture and also approaches also helps to create a corporate culture that tends to produce employees that want to work and perform well not Just for themselves but for the company. It has the effect of humanism the workforce (Chit et al 2009, Chin 2008). SLIDE 8 Developing team-based work functions has also shown to be quite in increasing the quality of work produced. Tight budgeting seems to important in infancy stage of business, but should be loosened for the sake of positive corporate culture in later growth stages (Wakefield et al 2009) SLIDE 9 Employees need to feel empowered and feel as though they have access to management decisions and staff structure within the business leads to sense of self-worth, value and importance. This in turn increases respect for the workplace and the output of work being produced (Vela et al 2007, IL 2007, Whiner et al 2007). Regular workflow and quick, impromptu meetings also contribute to this positive workplace environment, building mutual trust between management and employees (Abatement 2010, Kirsch 2004) SLIDE 10 In the mid-sass Walter tried with a large financial investment to get a foothold in the German retail market. In 1997 Walter took over the supermarket chain Wreckage with its 21 stores . Walters corporate culture was not viewed positively among employees and customers in Germany, particularly Walters statement of ethics, which restricted relationships between employees and led to a public discussion in he media, resulting in a bad reputation for Walter among customers. This, along with other strategic factors, resulted in their withdrawal from German in July 2006 due to sustained losses (Lacer et al 2013). Indri Onion CEO and Chairman of Pepsi Co ?+ stresses the importance of a humanists workforce, -> she knows people by name, for example. She also encourages active contribution to the company from Employees, strong team-based environments. She also acknowledged that work comes second to family, leading by example to show that the workforce does not have to be an unreasonable environment which treats its employees as mere robotic numbers with no other function other than being a means to an end (COMIC 2012). SLIDE 11 Make some recommendations where appropriate SLIDE 12 GURUS Version 1. Is needed a) Focusing on What is being done correctly rather than What is being done incorrectly e do NOT publicly display and humiliate the under performing staff, instead highlight the high-achievers in the business and publicly acknowledge them. Privately, rewar d them both with meaningful sentiment (IEEE weekends away on the (IEEE Talismans options scheme with its employees, which unites employees and management in a single goal -> to grow the companys profits and presence in the marketplace, which directly leads to everyones benefit) As businesses are encouraged to develop mutually beneficial, positive and rewarding relationships with consumers, they also need to develop similar relationships with their employees. Humanism your employees, management needs to treat them as they themselves wish to be treated. Develop mutual respect. The balance between finding quantity and quality will more naturally be arrived at when employees see the management as a positive force; theyll want to try their aridest to do the best for management, as management tries its hardest to do the best for its employees. Teams should be formed, with employee empowerment enabled so that the frontline of the business can effectively inform management of what the current customers expectations, wants and needs are. Management and employees need frequent and constant communication possibly use an automated intranet system that inter-connects departments and details workflow for employees for management to clearly see. Physical weekly workflow meetings with continuity should also be established (e Lawyer Partners)

Product Life Cycle Essays

Product Life Cycle Essays Product Life Cycle Paper Product Life Cycle Paper 1. Introduction It has been well established that Product Life Cycle (PLC) concept has a significant impact upon business strategy and corporate performance. Since the term was first used by Levitt (1965 ) in an Harvard Business Review article â€Å"Exploit the Product Life Cycle† the concept has been widely accepted and applied by marketing practitioners all over the world. The product life cycle concept is one of the most quoted and most frequently taught elements of marketing theory. According to Mercer (1993: 269) the influence of the product life cycle can be seen in other theories, from new product development, positioning differentiation and portfolio analysis. Since its adoption by marketing, the product life cycle (PLC) has achieved universal acceptance because of its appeal and wide application. According to Weber (1976: 12) the product life cycle concept provides an intuitively appealing and readily understandable framework of analysis for considering future growth opportunities and pitfalls. As time passes sales increase slowly at first (introduction phase), then more quickly (growth phase), then once again more slowly (maturity and saturation phases), and finally decrease (decline phase). This assignment discusses the importance of repositioning and differentiating for an organization’s products or services using the concept of Product Life Cycle (PLC). It also critically analyses the actual practice an organization undertakes to repositioning or differentiating it products. Based on the critical analysis a set of recommendations are provided for the selected organization to improve its overall positioning differentiating efforts during the various stages of PLC. Within this context, the organization that is selected is Bahrain International Retail Development Centre (BIRD) which is one of the leading corporate training providers in Bahrain. 2. Discussion 2. 1 Description of the selected organization- BIRD Bahrain International Retail Development Centre (BIRD) is a sister concern of Bahrain Duty Free. It is a joint venture between Bahrain Duty Free Air Rainta International, set up since 2001. The Product Life Cycle Introduction Stage Focused and intense marketing effort This is the design stage where they think of a product which they feel there is a gap in the market for there product and whether or not they feel they can succeed and be profitable for example playstation they have 3 consoles xbox realised a new console in 2006 the xbox360 playstation came up with a new console the playstation 3 it had more extras than the xbox and had free internet access on it and more extras. Establish a Clear Identity It is important for a business to develop an identity for they this is important so customers can relate to the business and it can be separate image for that of its customers. For example addidas have a motto impossible is nothing its catchy and inspirering. Also they use celebrities to endorse there product when people think about David Beckham than they think addidas the two are thought off together. Promotes Maximum Awareness For a product to promote maximum awareness than they must use the marketing mix effectively to do this the company needs to utilise the 4 Ps if this is done than enough people should know about the product for it to succeed. Carlsberg is a prime example of this they are frequently advertised on television with a variety of supermarkets and also an advertisement by the company itself with also have catchy mottos Carlsberg properly the best larger in the world. Trial or Impulse purchases occur at this stage When a new product comes out it has zero sales no one has seen this product before so it generates interest and people will buy for the sake of buying this product this is buying on impulse. An example of this would be when ipods first came out no one really new what it was and it generated a huge interest people bought on impulse. Growth Stage Increasing Sales Experienced When a product is first introduced the sales will increase rapidly because it starts at zero sales. Customers see a new product it increases interest and people start to buy. An example of increasing sales experience is blue ray DVD players it is new technology it is a relatively new product and sales havent peaked yet. Competitors Emerge Competitors emerge once a product has been released and has become successful other companies see this and release there own products. An example of this would be games consoles in general when a new generation of games consoles come out they all come out within a year and half of each other and have almost identical features. Sustained Market Activities Sustained market activity is important for a product to be successful the marketing mix most be used efficiently. All large companies do this good market research is key for this Sony have sustained market activities because of there ability to adapt to the current market. Maturity Stage In this stage sales have peaked they are still quite high but are not increasing. Competitors begin to leave the market this is because the sales have stopped growing so there are now no new customers. This may happen in television market as five or 6 years ago ordinary widescreen televisions had become quite popular and many homes had got one but they soon stopped increasing with new flat screen televisions about to enter the market so competitors left the market. Sales Velocity is dramatically reduced the products growth stops it still makes a profit but profits do not noticeable increase. Sales Volume reaches a steady state this will show up like a flat line on a product life cycle graph it is where the products are now not attracting any new customers. Mostly Loyal Customers buy the product this is where profits and product interest has stopped it only gets repeat purchase from loyal customers there are no more impulse buying of the product. Decline Stage Lingering Effects of competition this may add to the decline of a certain product if rival companies release a similar product an example of this would be Nintendo GameCube came out a year before play station 2 it had huge success until the realise of play stations new console then declined. Unfavourable economic trends this contributes massively to some items profits. We are now in a credit crunch and all car companies are at a loss and almost all have stopped production. New Fashion Trends is where a product is no longer in demand an example of this would be tamagochi toys they where a must have accessory in the late 90s to young children to teenagers but the trend soon changed and they now cannot be found Boston Matrix The BCG matrix (aka B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. www.wikipedia.org Dogs A dog this is business term for company which has a low share of a low growth market. They do not generate cash for the companies they are tend to suck money into the company. These are the sort of products you should not invest in. An example of this would be a tamagochi it was a electronic toy which only ever lasted a few months it soon came out of production and now can not be found. Cash Cows These are products with a large share of a slow market growth. They generate money for the money that is invested into the company. This is a company which you would keep your shares in. An example of this would be in the car manufacturer the bmw m3 it is a high powered large sports car and not many would buy them. Question Marks These have low share in high growth market. The money invested in them is used up mostly on marketing to try increase awareness and profits. An example of this would be fruit of the loom clothing is constantly growing and also in a fashion orientated generation but people want designer clothes. Stars These are products which has a high share in a high growth market these make a lot of money for the money invested itll be promoted heavily and expand the product when needs be. An example of a star would be the apple ipod more and more people are buying them and they already have a high market share in a high market growth. Magners Cider would be a Star it has a large share in a high growth market a lot of people buy alcohol and a lot of people buy Magners it is a popular brand.

Communing with God (Meditation and contemplation ) Essay

Communing with God (Meditation and contemplation ) - Essay Example Meditation is more of a response to something like after reading a passage in the Bible. Meditation is to study God’s Word and to think of ways in which it can be applied in one’s day-to-day life. Literally, meditation is defined as: "the act of meditating; continued or extended thought; reflection; contemplation; transcendental meditation; devout religious contemplation or spiritual introspection."1 Contemplation, on the other hand, is defined as: "the act of contemplating; thoughtful observation; full or deep consideration; reflection: religious contemplation; purpose or intention; prospect or expectation."2 Meditation is more of a response to something like after reading a passage in the Bible. Meditation is to study God's Word and to think of ways in which it can be applied in one's day-to-day life. Contemplation is more of reflecting without necessarily using any reading material. It is an act of deep, thoughtful thinking that leads to a renewed mind and heart.3 Th ese two terms often come together and are usually associated with prayer.The Christian faith has prayer as one of its major pillars. One has to communicate with God and vice versa. Humans talk to God in prayer and God talks to humans through the Bible. It is in this manner where meditation and contemplation enter in. Through this exercise, man learns discipline, calmness and a sense of security. Through constant mediation and contemplation, one becomes more "spiritual" and "holy."The Buddhists also practice meditation. This is done to discipline the mind and the body. Yoga is "a school of Hindu philosophy advocating and prescribing a course of physical and mental disciplines for attaining liberation from the material world and union of the self with the Supreme Being or ultimate principle."4 Both the Christians and the Buddhists believe that by subjugating the body through meditation and contemplation, one is able to reach a higher level of spirituality. Why is there a need to subjugate the body and make it submit to one's mind Father Rolheiser's book5 leads the reader to the reason why humans need to commune with God. It also serves as a guide to those who are aspiring to be spiritual. According to Rolheiser, every healthy Christian should possess the four essentials of living such as: "private prayer and private morality; social justice; mellowness of heart and spirit; and community as a constitutive element of true worship."6 We are always "restless, dissatisfied, frustrated, and aching. We are so overcharged with desire that it is hard to come to simple rest. Desire is always stronger than satisfaction."7 About two years ago, I was so depressed and downcast because my mother was lying in the hospital bed for almost a month without any sign of recovery. The doctors kept telling us that if she would cooperate, she could get better. Sleepless nights had really affected me and I became irritable, impatient and irrational. In order to avoid further damage to my relationship with my siblings, I decided to "go away" for a while. I drove some 100 miles from the hospital, stayed in my mother's house and just literally "kill time." When news came that my mother was already in comma and would pass away any moment, I had the urge of going back to her side immediately. However, deep within me is a prompting that even if I get near her that very moment, I could not reverse anything. So I attended a church prayer meeting, listened carefully to the preacher and silently meditated on God's Word. As I sat still in silence, I felt a certain calmness that I have not experienced for a long time. There was this sense of peace

International Management - PESTEL analysis of company ( Jaguar Land Essay

International Management - PESTEL analysis of company ( Jaguar Land Rover) - Essay Example In the case of UK the company has to go through lesser formalities. Red tape is also an important issue that the organization faces in their business operations in India. This political issue is a significant problem for the company. Like other automobile companies the organization is also facing the threat of international terrorism. Being a multinational company the organization has significant threats from the global terrorists groups. Foreign investors in the Indian market are getting significant tax benefits from the government. It has attracted lots of automobile companies to open their accounts and to expand their businesses in the Indian markets. It has increased the competition for Jaguar Land Rover. The organization has business operations in China. China is a communist nation. In that country freedom of speech is very less and so the organization has to manage their business operations according to the whims and fancies of the Chinese government. There is very less scope f or the organization to voice their concern in the country. Political situations in the Asia pacific region are significantly volatile in nature. Political situations in Pakistan and Afghanistan are not all safe for the company. It is being observed that often in these two countries foreign nationalities and foreign organizations are the soft targets of the terrorists groups. Due all these volatile situations safety and security of the employees are significant concerns that the organization is currently confronting. These entire messy political situations have hampered the business profitability also. In this region the company recorded lowest volumes of sales. In 2012, Only 9161 Land Rover cars and 3815 Jaguar cars were sold in the region. Recently the organization has been acquired by Indian automobile company TATA Motors. Differentiating cultures of these two organizations is also an issue for the company. Jaguar Land Rover is one of

Art Essay Example | Topics and Well Written Essays - 750 words - 4

Art - Essay Example Reproductions of his work appear on posters, calendars, mouse pads, and other widespread consumer items. Even those works not immediately known today are quickly recognized by his unique style and approach, such as his painting Wheatfield with Cypress. Wheatfield with Cypress is an example of Van Gogh’s work while he was a resident at Saint-Remy hospital for the mentally unstable. It is a member of a series of paintings in which Van Gogh explored an image or a theme. Whether it was this painting or another one of the series, he wrote to Theo that the trees â€Å"are always occupying my thoughts, I should like to make something of them like the canvases of the sunflowers, because it astonishes me that they have not yet been done as I see them. The tree is as beautiful of line and proportion as an Egyptian obelisk. And the green has a quality of such distinction. It is a splash of black in a sunny landscape, but it is one of the most interesting black notes, and the most difficult to hit off exactly that I can imagine† (cited in Wallace, 1969: 144). His fascination with the trees themselves as well as their contribution to the landscape overall is evident within this painting. The image depicts an initially confusing scene. The brightly lit landscape is covered by a swirling mass of clouds in a sky that seems eternally blue. The scene depicts a golden wheatfield not far from the hospital in which Van Gogh stayed in southern France (Wallace, 1969). The field is interrupted by a set of wind-swept green bushes in its center to provide balance and a pair of flame-like cypresses standing proudly to one side. This is backed by small green foothills and then blue-tinged mountains rising to back the cypress trees. In the extreme foreground, a glimpse is given of a spring-green field filled with wild flowers in the bottom right corner. Another vividly green bushy area surrounds the two cypress trees, providing a solid base to the narrow

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay Starbucks is a premium coffee wholesaler which has strayed from its original service of coffee. The advent of newer technology has diminished the Starbucks experience. Howard Schultz, Starbucks chairmen, sent a memo on February 14, 2007 addressing this problem to the president and chief executive officer of Starbucks, Jim Donald. In the memo, Schultz voiced his opinion on how the rapid expansion of Starbucks is causing him to revaluate the company’s values between how it operated when it began and where it is heading in the future. Starbucks isn’t the same neighborhood store as it was when it was established and no longer shows the passion for coffee that they had in the beginning. â€Å"I have said for 20 years that our success is not an entitlement and now its proving to be a reality. Lets be smarter about how we are spending our time, money and resources. Lets get back to the core† (Schultz). Along with its expansion, Starbucks has been trying to utilize new technologies to improve the product they sell to consumers. Starbucks changed their espresso machines from manual to automatic to speed up service and efficiency. These machines â€Å"blocked the visual sight line the customer previously had to watch the drink being made, and for the intimate experience with the barista† (Schultz). People no longer have that intimate connection with the people making their coffee, or to the finished product. The employees are also more disassociated from their work because of these new machines that speed up production. Starbucks also incorporated flavor-locked packaging to supply the demand for fresh roasted coffee. This is a great service to the customer because it keeps coffee grounds or beans fresher longer, yet the effectiveness of the flavor-locked bags contributed to the loss of aroma, â€Å"perhaps the most powerful non-verbal signal†, in Starbucks (Schultz). The romance of Starbucks is lost with these improvements and the unforgettable scent is lessened along with its heritage. Starbucks is still a coffee-loving company, and consumers are still receiving the coffee delicacies they want, but at what cost to tradition. https://sites. google. com/site/hollymadalyn/writing/Starbucks-Research-paper SYNOPSIS Starbucks Corporation, originally founded in 1971, but purchased by Howard Schultz in 1987, is the market leader in selling gourmet coffee (Starbucks, 2008). Starbucks main objective is to establish itself as the most respected and recognized coffee brand in the world (Fact Sheet, 2008). Starbucks has accomplished this objective and experienced much success through their competitive strategy of clustering several stores within the same community and through their distinctive competencies of roasting and selling the quality coffee while providing high quality customer service. The question is, can Starbucks continue their market share growth with rising competitors? Should they focus more on their international operations? Can they continually reinvent themselves to maintain their strong brand image in the long run? PROBLEMS. †¢ Overall economic downturn can affect Starbucks’ market share if management neglects to address competitors’ strategies with lower priced offerings as consumers are becoming more conservative in spending their discretionary income. †¢ Loss of identity and authenticity focused upon the foundational Starbucks experience, which, if unaddressed by management, can result in dissatisfied customers, loss of sales, and decreased market share. †¢ Considering the economy and increasing domestic competition within the U. S. , Starbucks must address their less profitable international operations. SWOT ANALYSIS[1] INDUSTRY EVALUATION In the past two decades, the coffee industry has experienced a significant increase in the demand for premium coffee. Today, about one in five Americans drinks some type of espresso-based coffee drink each day. The average yearly coffee consumption per capita in the U. S. is around 4. 4Kg. Among these coffee drinkers, the average consumption is 3. 1 cups of coffee per day, with men drinking approximately 1. 9 cups per day, and women drinking an average of 1. 4 cups per day (Coffee Research [continues].